Assistant Vice President of Communications, Marketing, and External Affairs
Borough of Manhattan Community College (CUNY)
Location: New York, NY, 10176, USA
Internal Number: 27024
Assistant Vice President of Communications, Marketing, and External Affairs
Borough of Manhattan CC
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Borough of Manhattan Community College, the nation???s leading urban community college, seeks an energetic and enthusiastic Assistant Vice President (AVP) of Communications, Marketing, and External Affairs. This position provides strategic vision and direction for BMCC???s public and external affairs and enhances the visibility and reputation of the College.
Reporting directly to the President, the AVP is an executive-level leadership position serving in the President's cabinet and overseeing the brand, marketing, and communications strategy and external affairs for Borough of Manhattan Community College. The AVP is a key partner for the President and senior leadership and an important leader within the College, working to champion efforts to align and expand the marketing portfolio in support of the strategic plan, brand position, and market needs, along with providing leadership to external affairs and related matters.
The AVP is charged with leading marketing and communications for BMCC that integrates and complements the marketing team???s efforts, degree programs, departments, and centers; supports the BMCC strategic plan and academic mission; and reinforces the College???s brand position. In overseeing the College???s brand development, the AVP ensures that it relates strategically to and takes full advantage of the College???s brand positioning, which is centered in the statement ???Start Here. Go Anywhere.???
The AVP of Communications, Marketing, and External Affairs is a trusted advisor to the President in managing executive and crisis communications, speech and statement writing, coordinating closely with the University???s central communications office, and contributing to the ongoing optimization of BMCC???s portfolio of academic programs. Additionally, this position will build relationships with marketing and communications peers across the University in support of cross-school and University programs and initiatives. This position will also serve as a champion of equitable teams and inclusive marketing and communications messaging.
The AVP is a close advisor to the President in leading and coordinating Communications and Marketing, Public and External Affairs, as well as related, sensitive matters, including Government Relations & Affairs, Community Relations, and Civic engagement.
The ideal candidate will bring their extensive skills, experience, and vision to achieve critical objectives, including:
Drive functional excellence that tangibly benefits the BMCC academic mission and stakeholder experience in support of the strategic plan;
Lead execution of the College???s marketing and communications capabilities, culture, and constituent experience to reflect best practices in academia and industry;
Drive improvements in brand awareness and perception among diverse local, regional, and national audiences of prospective students, academic peers, and business community partners; Serve as a valued strategic partner to BMCC leadership, faculty, and staff.
Marketing Strategy, Oversight, and Planning
Direct marketing, communications, content, and digital team asset creation and deployment, in partnership with BMCC leadership;
In concert with key stakeholders, develop measurable goals and objectives, informed by reporting analytics, for marketing teams across the College that measure the performance of marketing and communications campaigns;
Develop marketing and recruiting plans and programs to drive enrollment, awareness, and applications and yield for BMCC???s academic, workforce development, and continuing education program portfolio;
Develop and implement BMCC marketing technology/capability roadmap in partnership with BMCC leadership;
Refine and implement a digital strategy to enable a cohesive experience for BMCC constituents across digital channels;
Supervise the BMCC Communications, Marketing, Publications, and External Affairs (Government Relations, etc.) teams and manage department resources, oversee staffing and agency strategy;
In partnership with BMCC leadership and CUNY stakeholders, champion efforts to align and expand the BMCC portfolio in support of the strategic plan, brand position, and market needs;
Build deep and trusted consultative peer-level relationships within the College and CUNY in support of cross-college and University programs and initiatives.
Brand Development and Management
Own and champion the BMCC brand strategy, including promise and positioning, architecture, visual identity and expression, overarching story and supporting messaging, personality, and voice;
Strengthen the BMCC brand experience for current and prospective students, business faculty and peers, corporate partners and recruiters, alums, donors, the media, and other external audiences;
Continue to develop brand-level marketing channels and campaigns;
Partner with BMCC and CUNY leadership in developing programmatic offerings, evaluating existing offerings to ensure market-responsiveness and building awareness and affinity within key markets for existing offerings.
Public Relations and Communications
Develop and implement communications and content plans that deliver information and messaging to diverse constituents across internal, owned, and earned channels, reinforcing key messages, brand position, and BMCC???s strategic plan;
Promote faculty research and expertise and the President???s voice through a mix of tactics, including but not limited to media relations, thought leadership content, and high-touch events;
Equip BMCC???s community and advocates with stories about student and faculty successes, new programs and offerings, and opportunities to engage, preparing the President for speaking engagements and media opportunities.
In addition to the duties listed above, the Assistant Vice President of Communications, Marketing, and External Affairs will:
Manage the day-to-day operations of the Office of Communications, Marketing, and External Relations staff and oversee written and visual communications efforts, including media relations, marketing publications, design, and website content;
In collaboration with the VPOIA, oversee all editorial efforts: reporting, writing, and editing to ensure pieces are consistent with and support the College???s strategic efforts and vision;
Be responsible for effectively managing the department budget and working with departments and vendors to ensure the College receives the best value from its marketing and communication investment.
This position is in CUNY's Executive Compensation Plan. All executive positions require a minimum of a Bachelor's degree and eight years' related experience.
8+ Years of marketing and communications management experience, preferably including building and managing diverse and inclusive teams of 10+ staff; Master???s degree and Director level or higher experience in a related field in an academic setting.
A solid track record in creativity is highly desirable, as is proficiency with digital marketing-understanding the trends, and the latest technologies;
Public relations agency or media experience as well as an appreciation for the mission of a publicly funded community college;
Excellent interpersonal, written, and oral communication skills;
Collaborate with, represent, and meet varied interests of complex, diverse stakeholders;
Plan and execute an evolving set of complex objectives and initiatives;
Implement relevant marketing technology and capabilities to enable digital channels and experiences;
Use data and analytics to drive decision-making and inform constituent experiences;
Achieve goals with strong stewardship of resources;
Lead through influence and bring people to the table, managing change to achieve buy-in in a complex, decentralized environment;
Proactive and consistent value of diversity, equity, and inclusion within the team and in communicating with audiences;
Demonstrated proficiency in identifying, hiring, and developing talent, providing opportunities for career growth and capability expansion;
Five (5) years experience with marketing budget development, management, and oversight, including contracts, vendors, events, publications, and staff salaries.
Assistant Vice President
COMPENSATION AND BENEFITS
$140,000 - $165,000
Salary commensurate with education and experience.
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
HOW TO APPLY
Candidates should provide a CV/resume using our online recruiting system CUNYFirst at https://cuny.jobs/.
Open until filled with the review of applications starting July 28, 2023.
JOB SEARCH CATEGORY
CUNY Job Posting: Executive
EQUAL EMPLOYMENT OPPORTUNITY
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
About Borough of Manhattan Community College (CUNY)
Borough of Manhattan Community College (BMCC), a nationally recognized leader in urban-serving education, is one of 24 colleges within the City University of New York (CUNY) system. BMCC is the borough’s first Community College and the largest college in CUNY, enrolling approximately 27,000 students in degree programs and 12,000 more students in continuing education programs. Students represent 155 countries around the world. BMCC students obtain associate degrees in 31 fields and are instructed by over 414 full-time dedicated faculty members who must maintain a portfolio of scholarship and research. To meet the needs of its students, the College offers courses and programs online, in offsite locations, in the evenings, and on weekends. BMCC is committed to a student-centered education and advancing knowledge through scholarly research. Community College Week recently ranked the College fifth in the nation for the number of associates degrees awarded to underrepresented groups. It was also ranked #1 in awarding degrees to African-Americans in the Northeast; #2 for awarding associate degrees in business; and # 3 for awarding associate degrees in communications technology, by The U.S.... Department of Education and the Institute of International Education. For more information about BMCC, please visit us at www.bmcc.cuny.edu.