UCSF Public Affairs (PA), a part of the UCSF Office of Communications, is dedicated to communicating UCSF's excellence in patient care, research and education, primarily through the traditional and evolving news media. PA also leads strategic communications to both internal and external audiences about sensitive issues related to the operations of a major health sciences enterprise.
The Deputy Director serves as an adjunct to the Public Affairs Executive Director, supporting media- and strategic communications across the UCSF enterprise. This includes raising the visibility of UCSF's excellence in these areas through traditional end evolving media, as well as working with the Executive Director to identify additional ways to strategically tell the UCSF story across targeted external audiences. The position also plays a key role in the team's handling of sensitive issues and crisis communications, including issues involving the University's research, education, clinical and business enterprises.
The Deputy Director will serve as the lead in basic and translational science communications, overseeing a team of two skilled communicators, freelance writers, as needed, and helping shape the team as it grows. Stories highlight new discoveries, trends in science or public health, our scientists and major partnerships. Tactics range from news releases, pitches, ghost-written op-eds and press briefings, to graphics, podcasts, video, and public forums such as AMA Reddits and panel discussions.
The Deputy Director will jointly lead communication about UCSF's highest priority initiatives and announcements, working closely with the Executive Director and Vice Chancellor-Communications to set communications strategy and ensure smooth implementation.
The role will grow with the Public Affairs Office, contributing to and/or leading various Office initiatives and priorities and initiatives, ranging from team building and goal setting to faculty media training, emergency response planning, or post-pandemic versions of the annual media dinners with UCSF's Chancellor.
The Deputy also works closely with other units within the Office of Communications, as well as with Community and Government Relations, University Development and Alumni Relations, and Health Marketing, to ensure alignment with UCSF's campus-wide communications efforts.
The field of communications is evolving quickly. A significant responsibility of this position is being aware of the evolution and identifying the strategies that enable the Public Affairs team to remain successful in reaching targeted audiences via the media and more broadly.
The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and high-quality patient care. It is the only UC campus in the 10-campus system dedicated exclusively to the health sciences.