National Association of Manufacturers

Job Description

Job Title:                    Director, Member and Board Relations

Department:               Member and Board Relations

Division:                     Membership and Strategic Development

Reports To:                Vice President, Member and Board Relations

FLSA Status:             Exempt

Level:                          Professional

Prepared Date:          September 2020

Position Summary: 

The Director, Member and Board Relations is responsible for the retention, growth and engagement of the NAM’s largest members and the NAM Board of Directors from a variety of manufacturing industry sectors in the Southwest Region (Texas, Oklahoma, Louisiana, Arkansas, New Mexico).

Additionally, this role works across the organization in partnership with the Membership Leadership Team, AVP, Strategic Development and relevant program leads to identify targets in region and solicit them for contributions to the MCLA, issue advocacy campaigns, sponsorships and additional fundraising programs as requested.  

Day to Day Responsibilities:

• Manage, retain and grow a $3M-plus portfolio of business. Additionally, in coordination with the VP/SVP identify the top prospects in region and develop sales plans to engage each company and bring them into membership.

• Clearly and effectively articulate the NAM value proposition to an executive audience both verbally and in writing.

• Leverage deep industry and public policy knowledge to identify potential dues increase targets and membership risks as well as opportunities to engage members in sponsorship and/or issue advocacy opportunities.

• Assess account relationships with NAM management on a regular basis to develop a personalized membership strategy that will create the highest value for each company within the region. This includes:

• Identifying and engaging the c-suite and government relations executives, and operational leaders across the company;

• Researching, understanding and remaining well versed on the top issues of importance to each company; and
• Answering the question of what the NAM does to provide the most value for each company, citing specific examples of collaboration and assistance, advocacy advancement, and legislative, litigation and public perception “wins”.

• Conduct research, analyze financial information, and stay abreast of key policy and business issues of concern for members in your portfolio.
• Work with multiple touchpoints within the company including, but not limited to the CEO, General Counsel, Head of Government Relations, Head of Communications, Head of Human Resources, etc. Continuously work with multiple levels within the member company so that transitions are managed accordingly.

• Work effectively with internal policy, communications, legal and public affairs and mobilization and the Manufacturing Institute to implement and execute member engagement strategies.

• Develop a working knowledge of the industries in your region and their specific issue needs, economic outlook and niche within your membership base. 

• Serve as the conduit between the NAM and each member company by successfully summarizing and communicating the needs, interests, business and policy challenges, and priorities of member companies back into the organization. Collect the necessary data and inputs from members to credibly act as the “voice of the member” during internal discussions. Find the right opportunities to engage other NAM teams and resources in identifying and furthering the members’ interests.

• On a quarterly basis, present your regions plan for growth including increases, new member sales, mitigating risks and driving additional revenue stream investment to internal leadership.

• Recruit, develop and involve c-suite executives to the NAM Board. Work closely with these executives and communicate with them on the NAM’s efforts on their key priorities. In conjunction with the Board Initiatives Team and Membership Leadership develop Board engagement plans and engage these leaders to help grow the NAM, and their investment in it.

• Develop and execute c-suite-level events and programming outside of Washington, DC and actively engage executives through these events.

• Staff the NAM Chairman, NAM President & CEO and NAM leadership in visits to key members and Board members in region and in Washington, DC   

SUPERVISORY RESPONSIBILITIES:

One, shared administrative support