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Strategic Communications and Media Relations enhances the public's understanding of the university and its contributions to California, the nation and the world. The Strategic Communications and Media Relations team interacts with journalists and media outlets, coordinates responses on news coverage and executes proactive communications strategies.
Reporting to the Executive Director of Strategic Communications and Media Relations, the Associate Director will be part of a small team at the University of California, Office of the President in the External Relations and Communications Division. The Associate Director is responsible for the following:
supporting the Executive Director in developing and implementing media strategy, managing important issues and proactively stemming potential crises; drafting communications plans for proactive and reactive situations
handle, review, vet and ensure the team's accurate and timely responses to a high volume of deadline-driven media inquiries every day
work across UCOP and campuses to identify opportunities and system-wide stories to increase the number of positive earned media placements in digital, print and TV outlets and platforms
develops successful news social media strategies and approaches for both promotion and dissemination of UC-related news; cultivate and maintain strong relationships with reporters
serve as an on-the-record spokesperson on key issues
continually identify ways enhance the efficiency and streamline operations of the media relations department;
works to develop and improve ongoing metrics of media relations efforts;
staff senior leaders at important UC events.
The ideal candidate will have sharp media instincts coupled with consistently good judgment and incredible media savvy; be able to write and edit well a wide-range of materials for various audiences; work collaboratively and be of service to other areas of External Relations and Communications (Government Relations, Marketing Communications, Executive Communications, etc.) to support ongoing and emerging strategies with media outreach; operate very efficiently under tight deadlines while juggling multiple tasks and projects; have extensive experience working within complex organizations with senior leaders.
Given the high volume of media inquiries (an average of 10 daily), the deadline-driven nature of the job, the involvement in high-stakes strategy and decisions at the headquarters for the world's preeminent public research institution, the person in this role must thrive on adrenaline, enjoy managing significant responsibilities and be passionate about mission-driven work.
30% - Media inquiries: Ensure timely, accurate and strategic responses to high volume of media inquiries by handling those from larger outlets, while vetting draft responses from media strategists. Ensure coordinated messaging with other departments in the division, other divisions, and UC campuses.
30% - Media strategy: Support Executive Director and others in department in developing, overseeing, and implementing media strategy on systemwide matters for the university. Assist in managing a wide variety of high-profile issues and crises. Help the department better balance proactive and reactive media strategy and response. Serve as a systemwide spokesperson. Foster positive relationships with media outlets and reporters.
15% - Department support: Identify ways to optimize the effectiveness, functionality and efficiency of the department and implement improvements. Help create additional structure and resources to allow better editorial planning and organization by the team. Find opportunities for the department to add more value to UCOP and campuses. Establish social media strategy for news and metrics-reporting mechanisms to evaluate effectiveness.
15% - Writing: Write well and quickly, with minimal editing and feedback necessary. Accurately capture the 'voice' of UC. Draft internal communications plans and external statements, op-eds, and other high-profile collateral for senior leaders. Help review and copy edit the team's work and writing to ensure consistently high-quality collateral.
10% - Staffing support: Serve as the stand-in for executive director as necessary: attend senior-level meetings, staff and support senior leaders at important UC events, draft briefing materials for the president, manage the Daily Clips Editor and support the department staff.
Solid media instincts. Extensive knowledge of the concepts, trends and dynamics of media outlets, reporters and the news cycle. Prior, positive relationships with reporters and outlets are a plus. Digital experience and use of social media channels is essential.
Exceptional oral and written communications skills, including strong editing skills. Experience and proven ability to serve effectively as a university spokesperson. History of stellar writing under strict deadlines.
Experience in crafting effective, comprehensive, and creative media relations plans for projects, events and campaigns with metrics and reporting capabilities. Ability to coordinate well with others in carrying out those plans.
Sound judgment and critical thinking skills. Ability to provide well-reasoned, highly informed and strategic counsel to the department and senior leaders.
Ability to quickly cultivate strong relationships not only within an organization, but also with external clients and stakeholders, including reporters.
Reliable, trustworthy and operates consistently with the utmost integrity. Can foster commitment, trust and teamwork within department and division.
Proven ability to manage through influence and partner with other functions for key outcomes which support other functional objectives.
At least five years of experience in strategic communications, public affairs or media relations, along with demonstrated history of working in high-pressure environment with constant deadlines.
SALARY AND BENEFITS
Salary: Commensurate with education and experience.
Benefits: For information on the comprehensive benefits package offered by the University visit: Benefits of Belonging
HOW TO APPLY
Please be prepared to attach a cover letter and resume with your application.
APPLICATION REVIEW DATE
The first review date for this job is June 29, 2020. The position will be open until filled.
Smoke Free Work Environment: The University of California, Office of the President, is smoke & tobacco-free as of January 1, 2014. UC Smoke & Tobacco Free Policy
The University of California, Office of the President, is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. EEO/AA Employer UC Nondiscrimination Policy
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About University of California Office of the President
The Office of the President is the systemwide headquarters of the University of California, managing its fiscal and business operations and supporting the academic and research missions across its campuses, labs and medical centers.