Columbia Basin College ("CBC" or the "College") seeks an Assistant Vice President for Communications & External Relations ("AVP"). The AVP is the administrative official responsible for CBC's public and media relations, government and community relations, brand management and marketing, public website, social media and college intranet, graphics and printing, special events and related enterprises. The AVP serves as the College's public relations officer with oversight of the College's Marketing, Communication and Graphics & Printing Departments. This position's purpose is to promote and advance the College's mission, vision and goals by building support for the College and the college brand through the promotion of the College's major initiatives, programs, publications, advertisements, services and events to various audiences. The AVP is primarily responsible as the chief public information officer for developing and directing internal and external communications, including public information, media relations and government relations.
The AVP is a senior-level administrative position that reports to the College President and is a member of the College Cabinet.
This position is open until filled. Priority consideration will be given to applicants whose application has been received by January 23, 2020 at 11:59 PM Pacific Time.
Lead and manage efficiently and effectively the Marketing & Communications and Graphics & Printing departments, with the support of a director having oversight of the same, all to achieve strategic movement in support of the College;
Directly support the College President in governmental relations by providing strategic and functional support and planning;
Work closely with legislative representatives, keeping them informed of College activities and student success initiatives; monitor legislative bills at the national and state level and keep College President informed of key issues that impact higher education; schedule annual and ongoing meetings with legislators;
Establish relations with local officials, members of the legislature, the Governor's Office, as well as our Congressional delegation in conjunction with the College President to achieve College goals;
In partnership with the President, advocate for the College's interests and build relationships and partnerships with other organizations and entities whose interests are similar;
Monitor legislation and public policy issues that may affect the College and be responsible for developing and implementing a communication program to keep the administration informed about governmental issues of importance to the College;
Establish and maintain strong, effective and cooperative working relationships with the College's Board of Trustees, administration, faculty, staff, and students;
Directly support the College President in community relations by providing strategic and functional support and planning;
Work closely with community partners, keeping them informed of College activities and student success initiatives; monitor community news and information and keep College President and Cabinet informed of key issues that impact higher education; schedule meetings with community partners as needed;
Establish and expand meaningful relationships with community partners, organizations and area employers;
Act as the Public Information Officer for the College in the absence of the President;
Act as the spokesperson on all College issues;
Provide news services to media and appropriate agencies;
Draft, edit and disseminate information and communications, maintaining the public image of the institution and assisting with special projects and events as needed; the AVP keeps the President informed about community matters that impact the College;
Gather information and write news releases, feature articles, special articles, speeches, postings, scripts and reports which describe and highlight College activities, including educational opportunities, accomplishments, athletics, recreation, fine arts and theater arts media;
Manage all news releases and other public information, as well as publicity and publications for the College through design, writing and electronic distribution or printing of catalogs, brochures, fliers, College website and other promotional publications;
Responsible for the overall management of communications with executive responsibility and supervision over professional support staff in Marketing and Communications;
Oversee the preparation of the annual marketing and communications plan in collaboration with other campus units;
Oversee the development, implementation and evaluation of a comprehensive institutional advancement program which supports the College's strategic plan; this includes marketing areas (including the web) that promote the understanding of and support for the College mission and goals, while ensuring institutional integrity and public relations initiatives of the College including all media and special events;
Oversee coordination and information for the President on all on-going College planning efforts and projects;
Assist administrators, faculty and staff in effectively presenting and/or improving information pertinent to their programs, services and activities to promote understanding and support for the College;
Assist the President and other administrators with media relations during crisis situations; facilitate public safety information during an emergency or natural disasters;
Prepare communications as needed for the President including monthly newsletter articles, presentations to the campus community and community at-large;
Oversee planning and implementation of College and community special events such as receptions, conferences, workshops and meetings; perform official hosting duties for the President as needed;
Actively participate in continuing education and professional activities, including participation in the National Council for Marketing and Public Relations, the Council for Advancement and Support of Education and WACTC-Public Information Commission;
Serve as a College liaison to community, business and social leaders and participate on community committees as appropriate;
Represent the College and District at internal and external events serving as the spokesperson on designated public relations matters;
Build partnerships to advance College initiatives;
Monitor community perception and recommend possible action or response;
Serve as a member of designated College committees, councils and teams; serve on President's Cabinet;
Provide leadership in accordance with the mission, vision and values established by the College, furthering goals and strategic initiatives;
Ensure areas of responsibility operate effectively within the policies and procedures of the College and applicable governing agencies; and
Other duties or projects as assigned.
Master's degree in Public Affairs, Public Administration, Business, Educational Administration, Non-Profit Management or closely related field; and
Five (5) years of progressive leadership responsibilities, preferably in higher education;
Bachelor's degree in Public Affairs, Public Administration, Business, Educational Administration, Non-Profit Management or closely related field; and
Seven (7) years of progressive leadership responsibilities, preferably in higher education;
Experience as an organizational spokesperson and presenter; and
Experience in development of a comprehensive communications plan to reach and expand internal and external base of constituents.
Columbia Basin College (CBC) serves the citizens of Benton and Franklin counties in Washington state with two-year associate degrees for transfer to a four-year university, and applied degrees for workforce employment. CBC also provides one-year certificates and basic skills for those pursuing a GED or high school diploma. CBC serves approximately 7,000-8,000 students each quarter.Columbia Basin College now offers bachelor degrees in Nursing, Project Management, Applied Management, Cyber Security, Information Technology, and Dental Hygiene. These bachelor degrees are in direct response to the needs of our community. As a result of community needs, Columbia Basin College has recently opened our new state of the art Social Sciences and World Languages Center at the Pasco campus.In July 2017, CBC will open its second, four-story Health Science Center in Richland. In addition to training CBC healthcare professionals, the Wortman Medical Science Center will also be a functional medical clinic as part of Kadlec Regional Medical Center’s family medicine residency program.CBC will open a student housing facility in September. This first phase will house 125 students.Columbia Basin Co...llege continues its rich tradition of meeting our community's needs with a dynamic faculty, state-of-the-art facilities, and a diverse student body from all walks of life.