A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
Launched in October 2017, the University of Michigan Public Engagement and Impact Initiative has made great strides toward expanding how its faculty members engage with the public to influence federal, state and local policy, and how to share their knowledge about important issues for the public good. The U-M Public Engagement effort has two major goals: to help faculty share their expertise with the public, and to help the public recognize the great value of its over 200-year investment in U-M.
As the Public Engagement communications manager you will create, manage, and implement a strategic marketing and communications plan to support Public Engagement work throughout the University of Michigan. This position will work closely with colleagues in Michigan News, Public Affairs, and other units within the Office of the Vice President for Communications, and in partnership with U-M's offices of the President, Provost, Government Relations, Academic Innovation, Academic Affairs, Research as well as the schools and colleges.
This position will report to the Office of the Vice President for Communications (Nikki Sunstrum, Director of Social Media and Public Engagement).
Coordinate Public Engagement and Impact communications to raise the profile of the initiative and U-M’s work and expertise.
Develop, implement, and adapt as necessary a university-wide communications strategy, with consistent messaging, across all channels.
Employ tactics to train and educate faculty on methods to effectively promote their research, service, and legislative testimony; coordinate social media outreach; build personal brand awareness; manage digital and written content; and liaison with Michigan News to facilitate media relations.
Develop and maintain both internal/external mechanisms for effective communications, best practices, and outreach regarding faculty public engagement.
Work with key stakeholders campus-wide to collect, share, repurpose, and create new and engaging Public Engagement web content, including news and stories and a comprehensive social media strategy.
Work in collaboration with OVPC units such as Michigan News, Michigan Creative, Public Affairs, etc. and external units such as the Office of Academic Innovation, offices of Research and Government Relations, the Provost’s Office, and Academic Affairs to identify resources, educate faculty and enable promotion of research efforts, speaking engagements, training, presentation opportunities, etc.
Manage the planning and coordination of marketing communications and materials (e.g., newsletters, brochures, manuals, publicengagement.umich.edu, social media posts, etc.). Ensure that newsletters and related marketing materials are accurate and issued on a timely basis.
In cooperation with Public Engagement leadership, develop and coordinate annual reports and publications.
Track and measure internal public engagement communications efforts and create metrics to demonstrate our impact, using that input to refine communications strategy.
Public Engagement (50%)
Seek out faculty members currently counseling policymakers, regularly engaging in interviews with the media, testifying on important issues, and serving on federal and state advisory boards, to curate and promote as successful case studies.
Identify existing university resources, opportunities, and required areas of development to improve the public understanding of public engagement, our institutional success, and collective impact.
Communicate action-oriented findings beyond scientific communities in order to meet our goals of positive community change and meaningful impact on policy and practice. Research and identify opportunities for faculty experts to communicate and discuss the impact of Public Engagement projects with the general public.
Communicate, translate, and disseminate the impact of the results of research and projects to a broad set of audiences and constituencies.
Build and maintain strong and active bidirectional relationships and engagement with key constituencies.
Undergraduate degree in journalism, communications, public relations, marketing, or related field
5-7 years of combined communications strategy, content creation and writing experience
Ability to execute and manage communications strategy, working closely with cross-functional team members to meet business objectives
Excellent verbal and written communication skills, proficient in spelling, grammar, punctuation, and style necessary
Experience managing projects and working across a large, complex organization to collaboratively set goals, implement projects, and assess success
Accustomed to the strategic use of social platforms for brand awareness, goal accomplishment, reputation management, and customer service
Ability to work in a highly demanding, rapidly changing, fast-paced, complex environment where hours are often unpredictable
Ability to produce high-quality work on deadline and handle several projects at once
Adept at public speaking, on camera appearances, and audio recording (podcasts)
Higher education experience
Knowledgeable in WordPress and Adobe Creative Suite
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 173469
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.