The Council for Advancement and Support of Education (CASE) is recruiting for a Senior Content Creator reporting to the Senior Director, Content Strategy.
CASE is a global not-for-profit and membership association whose vision is to advance education to transform lives and society. Its mission is to inspire, challenge and equip communities of professionals to act effectively and with integrity to champion the success of their institutions. Advancing education in over 3,700 member institutions, CASE has 88,000 individual members in 82 countries.
Broad and growing communities of professional practice gather under the global CASE umbrella. Currently these include alumni relations, development services, digital, communications, fundraising, government relations, marketing and web. Individual members are at all stages of their career and may be working in universities, schools, colleges, cultural organisations or other not-for-profits. CASE membership also includes many corporate partners. CASE uses the intellectual capital and professional talents of an army of volunteers to advance its work.
Headquartered in Washington, DC, CASE works across all continents from its regional offices in London, Singapore and Mexico City. CASE works to achieve a seamless experience for all its stakeholders: particularly its members, volunteers and staff. Working together across time zones and borders, CASE staff in all offices seek to make the ambitious OneCASE aspiration a reality.
Working with other members of the Content Strategy team, the Senior Content Creator identifies topics, issues, and story ideas of interest to CASE members, prospective members and related parties, and develops compelling content to be published, packaged and deployed as articles/stories/posts, etc. in support of CASE’s strategic efforts to serve and engage members, support new membership growth, and advance education around the world.
The core functions of this position include but are not limited to the following:
-Develop a steady stream of compelling editorial content, on-brand and on-deadline, for a wide range of digital, print and social channels, as assigned by the Senior Director, Content Strategy and shepherded by the Manager, Editorial Content; this involves generating (researching and writing) original content; commissioning and editing content from others (practitioners, members, staff); and shaping and redeveloping content packages to be deployed on multiple channels.
-Following the protocols outlined in the OneCASE workflow system, develops content from story idea to final draft with little to no supervision.
-Cultivate relationships with in-house subject matter experts (content hubs), field practitioners, academicians and thought leaders for content knowledge, story ideas and sources.
-Adapt content (long and short form) into content packages as appropriate to audience and channel: digital, social, print, and new/emerging, including:
---Magazine feature articles
---Blog posts and social
---White papers and reports
---Other areas as assigned
-Produce 6-8 original feature-length articles per year, as assigned and on deadline. Commission 2-4 feature articles per year, as assigned and on deadline, including identifying appropriate content generator; providing guidance, editing draft, guiding rewrite, and delivering edited copy.
-Frequently replenishes assigned content bank areas but also looks out for coverage gaps across all content products, especially Currents
-Develop weekly short content (blog posts, member profiles, magazine departments).
-Develop/edit white papers or reports annually based on key CASE issues, including support for strategic plan, governance structure, research reports, etc.
-Coordinate with the Manager, Editorial Content and Content Strategy team to ensure that the global interests of CASE members are reflected in the magazine, website, social, and other media.
-Contribute to the development of Currents magazine, including writing and editing features, columns, captions, headlines, call-outs and subheads, and copyediting and proofreading at various stages of magazine production.
-Brainstorm, strategize with Content Strategy and members of the Brand Expression and -Channel Deployment verticals to conceptualize how content can be packaged, integrated and distributed in other channels (including, but not limited to, available print, digital, and social platforms) and writes/edits material suitable for those channels.
-Stay informed of news and trends related to global education by reading publications, attending conferences as designated by supervisor and communicating directly with CASE staff and members, advancement practitioners, and subject matter experts.
-Identify writers and expert practitioners at all levels of the advancement profession and recruits them as authors and sources.
-Keep up with editorial details and paperwork, including queries, contracts, and other correspondence with authors, sources, and freelancers.
Fiscal Management/Budget Responsibilities/Judicious Use of Resources
-Exercise fiscal responsibility in the use of all CASE resources.
-Exhibit appropriate leadership toward and works cooperatively and supportively with all volunteers with whom this employee has contact, including CASE’s volunteer leadership.
-Work collaboratively and creatively across all verticals within the Marketing Communications division, including the Brand Expression and Channel Deployment teams.
Performs other duties and responsibilities as assigned by the Supervisor.
Education and Experience:
-Bachelor’s degree required, preferably in Journalism or Communications.
-Seven-to-ten (7-10) years’ experience in diversified editorial development and communications role.
-Previous experience in higher education is a plus.
Skills and Abilities:
-Must have technical proficiency with Microsoft Office (Word, Excel, and PowerPoint). -Familiarity with communication tools like WordPress, Adobe Creative Suite.
-Outstanding writing and editing skills; strong knowledge of grammar and syntax; substantive editing, copyediting, and proofreading skills, with exceptional attention to detail. Familiarity with
-Associated Press style guide a plus.
-Strategic and creative thinker with proven problem-solving skills.
-Big picture thinker: Ability to conceptualize and produce material for multiple platforms. -Good interpersonal skills and proven ability to work independently, within a team, and with high-level sources and contributors around the world. Adept at mastering change.
-Interest in and experience with global and cross-cultural issues and engagement. Knowledge of education and advancement is highly desirable
-Time oriented; ability to meet deadlines consistently.
-Strong organization and administrative skills.
-A pro-active and can-do attitude, even when working under pressure and with all levels of staff.
-Exceptional planning and project management skills.
Qualified applicants should go to https://careers.case.org/job/senior-content-creator/39012189/ to apply. Applications MUST include a résumé and cover letter with salary requirements and/or salary history. Applications without the required skills and experience or salary requirements may not be considered. NO PHONE CALLS PLEASE. Preference may be given to applications received before November 16, 2018.
About Council for Advancement and Support of Education
CASE is an international association of educational institutions.
The Council for Advancement and Support of Education is a membership association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education.
To fulfill their missions and to meet both individual and societal needs, colleges, universities and independent schools rely on-and therefore must foster- the good will, active involvement, informed advocacy and enduring support of alumni, donors, prospective students, parents, government officials, community leaders, corporate executives, foundation officers and other external constituencies. CASE helps its members build stronger relationships with all of these constituencies by providing relevant research, supporting growth in the profession and fostering support of education.
CASE also offers a variet...y of advancement products and services, provides standards and an ethical framework for the profession, and works with other organizations to respond to public issues of concern while promoting the importance of education worldwide.