CarePoint Health is looking to hire a dynamic and experienced Content Manager who will be responsible for developing both print and digital content as part of the External Affairs Team. The position includes maintaining and developing content for the organization's website and working closely with the communications and marketing team on a variety of campaigns across multiple mediums. The Content Manager will be the day-to-day manager of the company website, developing original content that will help raise brand awareness, increase engagement and spur growth across organizational groups. He/she will also assist with content for print (i.e. press releases, marketing materials) and social media/digital campaigns, as well as help develop content geared toward the company’s internal audience of employees, physicians, etc. Reports to: The Content Manager is a member of the External Affairs Team consisting of Government Relations, Community Relations and Communications & Marketing. The Content Manager reports to the SVP of Communications & Marketing and the Director of Marketing.
•Overseeing all content creation activities for the company website •Working closely with the marketing team to devise a web content strategy that aligns with the company's wider goals •Creation of a content marketing calendar to ensure regular content on the website throughout the year •Writing entertaining and informative SEO copy •Keeping up-to-date with industry best practices and monitoring content activities of competitor websites •Assisting the communications and marketing team with content development for social media channels •Repurposing content for different mediums including social media and video •Creation of entertaining and informative video content for the website •Working alongside the social media manager or consultant to create content for the different social media channels •Updating all sections of the website including homepage and all other categories •Training and assisting content managers in other areas of the organization on how to use the website content management system and editing their copy •Collect, monitor and analyze social media and website metrics and provide regular reports to the Marketing Director and SVP of Communications and Marketing with recommendations for improvements •Stay up to date on industry trends and adjust content as necessary
Skills/ Technical Knowledge: •2+ years experience in digital media or website management •Understands web metrics and analytics tools to measure audience behavior •Knowledge of SEO best practices and AP Style •Proficiency in MS Office; HTML, CSS and Photoshop experience a plus. •Bachelor’s Degree in marketing, communications, or related field preferred.
•Intermediate skills in use of: Microsoft Word, PowerPoint, Excel, Outlook, Acrobat •Strong Digital Marketing skills - Display, AdWords, Programmatic, WordPress •Understanding of content marketing tactics, such as SEO, digital advertising and social meid marketing •Ability to work closely with multiple internal audiences/stakeholders as well as outside marketing and social media consultants •Web Content Management System - from publish to production; web architecture, WordPress •Strong oral and written communication skills, with experience interviewing individuals for both print, web, digital and video content •Social asset management - organic and paid social (Twitter, Instagram, LinkedIn, Facebook)
Internal Number: ContentMgr
About CarePoint Health
360 degree coordinated careWith a focus on preventive medicine, healthcare education, and disease management, CarePoint Health provides patients with 360-degree-coordinated care delivered by the area’s best and most dedicated doctors, nurses, hospitals and medical staff.CarePoint Health brings quality, patient-focused healthcare to Hudson County. Combining the resources of three area hospitals — Bayonne Medical Center, Christ Hospital in Jersey City, and Hoboken University Medical Center — CarePoint Health is a new approach to delivering healthcare that puts the patient front and center.Our mission — to make Hudson County a healthier place for everyone through:Truly coordinated careWe are a network of doctors, nurses and other medical professionals who surround you and your family with expertise and attentiveness. Everyone works together to provide complete coordination, from the doctor’s office to the hospital to your own home.Top doctors who really careLeading physicians join CarePoint Health because we give them the resources they need to provide the quality of care they want to deliver. CarePoint Health doctors take the time to listen to patients and their unique concerns, so t...hat together, they can make the right decisions.Three leading hospitals, unitedCarePoint Health brings together three prominent Hudson County hospitals. As a patient, you benefit from the expertise and capabilities of a broad network of specialists and specialized technology.A focus on preventive careAt CarePoint Health, all of our medical professionals emphasize preventive medicine and focus on educating patients on how to make healthy life choices.