You have a zest for developing and executing communications strategies. You have a proven track record in interacting with national media and trade press, and have handled press and communications for a member of Congress, a professional or a trade association. You are independent, innovative, and adaptable.
If this sounds like you, read on!
Reporting to the Senior Manager, Government Relations, but also working closely with the Public Relations, Publications, Marketing, and Practice Management Departments at the AAOS main headquarters, develops and executes all communications strategies for the AAOS Office of Government Relations. Assist with developing and implementing AAOS positions and policies on rules, regulation, and legislation that affect physician payment policy. Drafts letters to members of Congress and regulatory agencies. Oversees generation of online and print content on advocacy issues for Advocacy Now, AAOS Now, Headline News Now, the AAOS website, and the Office of Government Relations (OGR) social media channels. Manages Advocacy Now newsletter and other OGR member communications. Drafts and distributes press releases, letters to the editor, op-eds, and other external advocacy communications. Leads all OGR social media efforts; monitors OGR communications for adherence to branding guidelines; and works with Information Services to keep the OGR portions of the AAOS website updated. Oversees the development of orthopaedic surgeons and patients as spokespersons in the federal and state health policy arena, coordinating with the Public Relations Department to ensure messaging and other communications consistently articulate the AAOS mission and further OGR advocacy objectives. Develops congressional one-pagers, talking points, factsheets, OGR promotional material (including Annual Meeting booth design, OGR brochures, advertisements, etc.), and other background and position papers. Develops and maintains strong relationships with the press in Washington, DC and directors of communications of members of Congress, and regulatory offices.
Communications Strategy: Responsible for the development and execution of all communications strategies for the AAOS Office of Government Relations. Working closely with OGR lobbyists and regulatory staff, as well as with the Public Relations, Publications, and Practice Management Departments, identifies opportunities, challenges, or emerging issues related to AAOS legislative and regulatory advocacy and other health policy efforts; leads the communication response; and quickly addresses urgent communications issues as they arise. This includes producing weekly priority messaging memos to distribute to interested AAOS staff that guides advocacy communication efforts. Also, increases visibility of the AAOS advocacy message for all relevant stakeholders by identifying new and innovative communications methods, consistently evaluating existing communications strategies, and measuring effectiveness of various communications efforts. Ensures appropriate AAOS messaging is disseminated to necessary audiences (such as AAOS members, patients, the press, public, etc.) via web, print and/or other communication vehicles, thinking critically about who needs what information, when, and how; also ensures that AAOS is a resource for members and the public on advocacy topics. Provides communications counsel and support on advocacy issues to AAOS staff and members.
Content Creation and Distribution: Leads generation of online and print content on advocacy issues for Advocacy Now, AAOS Now, Headline News Now, the AAOS website, and the Office of Government Relations (OGR) social media channels. Also leads video and other image/infographic content for use in meetings, PowerPoints, and social media. Manages distribution of bi-weekly Advocacy Now newsletter, regular Advocacy Now blog posts, and other OGR member communications, including AAOS in the States, AAOS Ambassador Newsletter, AAOS BOS Washington Update, and more. Coordinates the advocacy editorial calendar with the Publications Department through weekly phone calls with AAOS Now staff and others; also works with Publications to submit and approve regular advocacy entries for AAOS Headline News Now. Responsible for initiating opportunities for and writing all advocacy press releases, letters to the editor, op-eds, and other external advocacy communications. Develops congressional one-pagers, talking points, factsheets, OGR promotional material (including Annual Meeting booth design, OGR brochures, advocacy advertisements, etc.), and other background and position papers.
Press Outreach and Media Relations: Develops and maintains strong relationships with the press in Washington, DC, especially the health trade and health policy press, and with the press secretaries and directors of communications of members of Congress, and regulatory offices, especially NIH, CMS, FDA, and AHRQ. Writes and distributes press releases, letters to the editor, op-eds, and other external advocacy communications, coordinating with congressional staff and reporters to further OGR advocacy objectives and messaging. Seeks placement of the AAOS position on advocacy issues in applicable media outlets through orthopaedic spokespersons, press releases, and other vehicles.
Social Media: Leads all OGR social media efforts, including writing social media posts, tracking relevant social media conversations, and coordinating with all grassroots and messaging alerts and calls-to-action. Spearheads all “virtual lobby day” efforts and social media strategy for OGR events, including the Extremity War Injury Symposia, Research Capitol Hill Days, and the National Orthopaedic Leadership Conference. Monitors the AAOS OGR online presence, especially for any issues or opportunities related to social media. Provides social media training for staff and interested orthopaedic surgeons, via in-person presentations and/or webinars. Works closely on general social media development with Marketing and Public Relations Departments.
Developing Orthopaedic Spokespersons: Oversees the development of orthopaedic surgeons and orthopaedic patients as spokespersons and thought leaders in the federal and state health policy arena, coordinating with the Public Relations Department to prepare orthopaedic surgeons for media interactions and ensure messaging and other communications consistently articulate the AAOS mission and further OGR advocacy objectives. Serves as a resource for AAOS members on drafting letters to the editor, op-eds, and other media outreach. Drafts letters, talking points, and media/communications guides as needed. Coordinates with Public Relations Department on opportunities for AAOS message placement in national and local media.
Branding: Monitors all OGR communications for adherence to branding guidelines, editing and formatting materials correctly. Works with Marketing to develop additional branded material as necessary (PowerPoint presentation templates, newsletter design, etc.).
Website Updates: Works with Information Services to keep the OGR portions of the AAOS website updated. Acts as resource for AAOS staff on website issues and organization. Serves as OGR lead staff for website design efforts.
Communications Projects: Serves as staff point-of-contact for AAOS advocacy communications projects with outside vendors and associations. Also serves on project teams, workshops, and other efforts related to advocacy communication.
Staff Resource: Works closely with the Council on Advocacy, the Communications Cabinet, the BOC and BOS Communications Committees, and the AAOS Now Editorial Board.
Coalition and Other Society Collaboration: Provides press assistance to the major coalitions in which the AAOS participates. Leads development of communication strategy with other specialty societies and medical associations on special collaborations, such as multi-specialty lobby days or congressional events.
Event Coverage: Attends congressional committee hearings, coalition meetings, and other health policy meetings, in which press coverage is anticipated.
Approximately 15 to 20 days/year, which may also include the Academy's Annual Meeting.